Advertising Ethics -- An Oxymoron?
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An 8 page paper asking just where advertising professionals should draw the line in their methods to protect their future, and how much responsibility the manufacturers of legal 'vices' have in ensuring that their messages are directed to the proper target, and not put forth in an effort to recruit just one more generation of addicts to their products. One observer says that increased pressures on tobacco advertising prohibition forces the tobacco companies to find new ways to convey their message, and that they could well feel forced to participate in subliminal advertising as one after another of their existing advertising paths are blocked. The paper also addresses sexually exploitative advertising. Bibliography lists 7 sources.
Filename: Advethic.rtf

Advertising Fallacies
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A 3 page research paper/essay that discusses the details of several ads aimed at male consumers that use fallacious arguments. Bibliography lists 2 sources.
Filename: khmalfal.rtf

Advertising Fixed Base Operations Aviation
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A 3 page paper discussing apt locations for a new private airport to place advertising for the first few months of its existence. The paper recommends that the company market itself both to businesses and pilots, as each has a voice in the destination point of private aircraft. The paper recommends that the company advertise for at least six months in both the National Business Aviation Association (NBAA) Update and Forbes magazine. Bibliography lists 3 sources.
Filename: KSadvFBOairSvc.rtf

Advertising for the Twenty-First Century
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This 9 page paper examines three companies: Amazon.com, Proflowers, and The Gap in terms of its advertising. Several ads are discussed. Recommendations are made. Bibliography lists 9 sources.
Filename: SA41121.rtf

Advertising in International Contests:
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This 12 page paper examines advertising in its latest internet form, "international contests. The "information highway" has increased our accessibility to products of the world, and added a new glitch to those advertising "road" signs: the international contest. Are these international contest ads valid, or just another form of gambling, or is there really good "stuff" just waiting for you to pick-it up? Bibliography lists 25 sources. NOTE: Sources attached = total this unit = 35pp. Bibliography lists 25 sources..
Filename: BBinCad.doc.

Advertising in Monopolistic and Oligopolistic Markets
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5 pages in length. Takes a close look at the effects of advertising on firms in monopolistic and oligopolistic competitions and how limited advertising could affect these situations. Bibliography lists 4 sources.
Filename: JGAmonad.wps

Advertising In Movies / On-Screen Product Placement
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A 9 page paper on the benefits and the results of advertising by placing products within movies, TV shows and even CD-Rom-based computer games. Movie studios have long preferred using recognized national brands over generic approximations simply for the realism such product use provides. After Hershey's Reese's Pieces skyrocketed in sales following their appearance in the movie E.T., both advertisers and media producers have come to see product placement as a valuable tool: the advertising is inexpensive as national advertising goes, and the added revenues reduce the cost of production of the finished product. Some companies say that product placement is valuable only for brand reinforcement, but research indicates that advertisers can well expect increased sales. Bibliography lists 8 sources.
Filename: Prodplac.wps

Advertising Industry Study
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A 10 page study of the advertising industry with a specific focus on companies within media advertising and the current transformation of major industry players in recent months. Bibliography lists 10 sourcs.
Filename: Adinst.wps

Advertising Is Not Free Press
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A series of well-thought argumentative reasons (discussed briefly in 2 pages) why the writer believes that advertising should not fall under 'Freedom of the Press." No Bibliography.
Filename: Freeadv2.wps