A Research Project To Determine The Best Way Of Increasing Customer Loyalty At Scandinavian Airways Systems (SAS)
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This 79 page paper is a dissertation style paper undertaking research to look at how the Scandinavian airline SAS can improve customer loyalty and the potential of using customer relationship management (CRM) to achieve increased loyalty. The paper looks at the development of the company, how they compete and the current loyalty system that is in place followed by an in-depth literature review concerning customer loyalty and CRM. A methodology is offered and simulated primary research results are presented before a conclusion is reached that recommends the adoption of a CRM system. The bibliography cites 54 sources.
Filename: TESASloyal.rtf

A Retail Case Study; Marks and Spencer
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This 10 page paper considers the position of Marks and Spencer as a retailer looks at how the have differentiated and sought to gain cost advantages and the way they are competing with reference to Ansoff's matrix and Porters five forces model. The paper then considers how they should continue to compete in the future. The bibliography cites 10 sources.
Filename: TEmarksret.rtf

A Scenario in Automotive Manufacturing
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A 4 page suggestion for implementing plant closures, reorganization, and outsourcing as a means of reducing costs and maximizing productivity capabilities. Bibliography lists 5 sources.
Filename: PPbusautomng.rtf

A Study into UK Organic Dairy Farming and the Market Demand
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In this 40 page paper the UK organic dairy sector is examined. The development of the sector may be seen as a response for both environmental and consumer concerns. This market was once one that was buoyant providing a premium for organic farmers. However, the supply has now exceeds the demand. The result is that farmers in this sector need to adapt and change in order to retain the market and develop it so that they can survive as organic farmers. The current situation is that of a crossroads, depending on how the market develops and the way the dairy farmers influence that development will determine the future of the organic dairy farming and its’ produce. This paper argues that the farmers need to change the culture of producing and marketing organic dairy produce, looking at ways of developing the value chain, to add value and increase the demand for the product overall as well as reducing the level that is satisfied by the import market. Beginning with consideration of the dairy market and organic dairy farming in the UK, the history of the development of milk marketing is outlined to show how the current culture of lack of marketing or value adding exercises has developed. The paper then looks at the different influences that may impact on this, how value may be added and the different actions that both farmers and retail can and are taking to stimulate demand for organic products and a whole and also for that demand to be satisfied locally. The bibliography cites 29 sources.
Filename: TEdairyf.rtf

A Study of Globalization
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This 9 page paper looks at different aspects of globalization. The paper starts wit the reasons behind the drive towards internationalization and the rise of the global enterprise, then at the obstacles to overcome including political and cultural constraints and environmental complexity. The paper then considers how a company can plan to succeed with a global strategy and how they may convince a government of the benefits that can be achieved. The last part of the paper then consider the important role of the treasury when a country is trading in the international markets, such as controlling exchange rates. The bibliography cites 8 sources.
Filename: TEimpglo.rtf

A SWOT Analysis of an International Expansion Strategy
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This 4 page paper conducts a SWOT analysis of the strengths, weaknesses, opportunities and threats affiliated with an American-based business developing operations in another country. As an example the US based restaurant chain Golden Corral is used. The bibliography cites 4 sources.
Filename: TEgcoral.rtf

A SWOT Analysis of W H Smith PLC
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This 3 page paper performances a SWOT analysis on the UK retail chain W H Smith’s. The paper considers the strengths, weaknesses opportunities and threats the company faced in the year 2001. The bibliography cites 4 sources.
Filename: TEwhsmit1.rtf

A View of Globalization
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A 6 page research paper that examines the argument of Gill Branston and Roy Stafford, in their text The Media Student's Book (1999). The writer states that while these authors do not offer definitive answers to the moral and ethical questions generated by what is popularly referred to in the media as "globalization," they do offer a comprehensive overview of these issues, particularly in regards to the "cultural imperialism" perspective on globalizing forces. Their discussion shows the complexity of the topic, as well as the role of the media within the framework of this global paradigm. No additional sources cited.
Filename: khgilroy.rtf

A&W
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A&W are a well known restaurant chain and manufacturer of root beer. This 10 page paper looks at the company and assesses the positions in order to make strategy recommendations. The paper includes the history of the company, the way in which it competes and a SWOT analysis. The bibliography cites 9 sources.
Filename: TEAWrootb.rtf