Adventurous Traveler Bookstore: An Analysis of a Mail Order Business
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An 18 page paper which discusses the mail order business called Adventurous Traveler Bookstore. The paper discusses the history of this business, and also provides a SWOT analysis of the company. Adventurous Traveler Bookstore is a mail order business begun in 1994. It worked primarily on the Internet and then was severely challenged by the presence of Amazon.com. Through various approaches to marketing, this company has passed the threat and continued on the road to success. Bibliography lists 8 sources.
Filename: RAadtrbook.wps

How To Maintain Intercontinental Hong Kong As The Market Leader In The Hospitality Industry
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This 40 page paper, including executive summary, examines the way in which the Intercontinental hotel in Hong Kong may retain its position as the market leader in hospitality industry. After a brief introduction the paper examines the position of the hospitality industry in Hong Kong and then looks at the competition faced by Intercontinental. A SWOT analysis is used to analyse the position of the hotel internally and within a broader environment. Following the analysis innovative plans are presented that will help the hotel remain as an industry leader. The bibliography cites 12 sources.
Filename: TEintercont.rtf

Management Communication: Essential for Success
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This six page paper that explores the importance of effective communication at the management level. Several tips and techniques are discussed as well as reasons it is important to the company as a whole.Bibliography lists seven sources
Filename: CWCommuc.wps

“Accident investigations”
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An eight page paper which looks at the way in which industrial accidents are investigated, in terms of the collection and assessment of data, and the conclusions which can be drawn from such analysis in terms of improving safety procedures and preventing the recurrence of accidents. Bibliography lists 8 sources.
Filename: JL2Acct.wps

“Brick and Mortar” and IT Project Management
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A 3 page paper discussing the similarities and differences of project management for physical (i.e., construction) and IT projects. Failing to identify all components of the project or results desired from it creates delays and budget overruns. This is a common problem with all types of problems, but particularly in IT. The purpose here is to compare the basics of “brick and mortar” projects and those centered in IT. Bibliography lists 4 sources.
Filename: KSproMgPhysIT.rtf

“Horse Sense: The Key to Success is Finding a Horse to Ride” by Al Ries and Jack Trout
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A 5 page book review of this business marketing text that was first published in 1990. No additional sources are used.
Filename: TGhorsense.rtf

“Leading Minds” by Howard Gardner and Stories of Leadership
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This 10 page report discusses the idea that leadership has certain key components that determine the characteristics and qualities of a leader. Howard Gardner demonstrates this fact through the use of the stories of great leaders in modern history. Then the report takes advantage of Christopher Vogler’s “The writer’s journey : Mythic structure for writers,” and Robert Brawer’s “Fictions of business: Insights on management from great literature,” to demonstrate how such stories support what Gardner is saying regarding the role of a leader and his or her story. Bibliography lists 3 sources.
Filename: BWleadin.wps

“Managers not MBA’s”
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This 4 page paper is a review of the recent book by Mintzberg “Managers Not MBA’s” where he argues that MBA courses are out of touch with the needs of businesses and attract the wrong kind of candidates into management. The bibliography cites 2 sources.
Filename: TEmanMBA.rtf

“Pyramid Power” IT
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An 8 page paper discussing the IT pyramid and its various levels, then identifying the place that two companies, USAA and Ford Motor Company, occupy in the pyramid. Includes 2 figures. Bibliography lists 3 sources.
Filename: KSitPyrPower.rtf