PC Direct And Indirect Marketing Channels
[ send me this essay ]
A 15 page report that discusses indirect and direct marketing channels for PCs. When Dell Computer entered the PC market in 1984, the way in which PCs were sold changed forever. Gateway's entrance the following year added support to the change. Four computer manufacturers are discussed: Dell; Gateway 2000; Compaq and Apple. Advantages and disadvantages of each channel are discussed as they relate to each of these companies and to the industry. Bibliography lists 14 references.
Filename: PGdell.rtf

Pegasus Air – A New Airline
[ send me this essay ]
A 10 page paper that presents a plan for beginning a new airline. Topics include the type of aircraft to be used, beginning routes, motivating personnel, target market and services, code sharing and strengths of the company. Bibliography lists 9 sources.
Filename: PGnwarl.rtf

Pepsi's German Challenge - Reintroducing "The Joy of Cola" to Deutschland
[ send me this essay ]
A 5 page paper that outlines a business plan explaining the reasons PepsiCo, Inc. would target the international market in Germany, traditionally an area dominated by Coca-Cola. Included are projected risks involved in this venture, as well as a synopsis of the marketing strategy that would provide the best results in this market and reflect the image that Pepsi wishes to present. Bibliography lists 6 sources.
Filename: LCPepsi.doc

Personal Development Plan
[ send me this essay ]
This 10 page paper is a personal development plan based on information supplied by the student. The paper proposes a career goal for someone in junior management to reach middle management and run a department within years, current skills are identified a needed skills are identified. A plan to obtain them is then presented. The bibliography cites 7 sources.
Filename: TEPDPman.rtf

PERT ANALYSIS: EMPRESS SILKS
[ send me this essay ]
This 8-page paper provides a PERT sequencing analysis and explanation for Empress Silks. Bibliography lists 1 source.
Filename: MTpertanly.rtf

Plan for Textile Production in Benin
[ send me this essay ]
A 15 page paper providing a plan for a US textile manufacturer to expand to the West African nation of Benin. Africa is the most promising of all the continents to which MidSouth Textiles could expand. Costs are rising where they are not already high, and MidSouth needs to locate in an area where costs still are low for the expansion to be profitable. Elimination of textile import quotas as of January 1, 2005 is expected to radically change the global textile market as it now exists, creating a market in which buyers choose suppliers based on quality of course, but based first on price. As a stable democracy dedicated to economic development, Benin provides a promising venue for MidSouth Textile’s international expansion. Includes an appendix and Table of Contents. Bibliography lists 10 sources.
Filename: KSbizPlBenin.rtf

Planning a New Business
[ send me this essay ]
This 8 page paper considers how an entrepreneur may consider different business opportunities and develop a strategic plan to enter the market. The bibliography cites 6 sources.
Filename: TEnwbuss.rtf

Planning a New Home Health Service
[ send me this essay ]
An 11 page expansion of a 5-page paper providing a business plan for a new home health service in San Antonio, Texas. The new business will specialize in care of the elderly remaining in their own homes. The plan includes a breakeven analysis, projected balance sheet and projected cash flow for the first 9 months of operation. This expanded plan also includes alternatives for funding (grants, corporate donations and business incubator involvement), marketing, estimate of time to achieve profitability and evaluation of the program. Bibliography lists 5 sources.
Filename: KSbusPlHmHlth2a.rtf

Planning a Petroleum - Convenience Store Business & Managing it
[ send me this essay ]
A 6 page paper discussing the various issues surrounding the hypothetical case of an individual who plans to, in 8 years, become the vice president of a petroleum/convenience store. The issues to be examined and explored involve the many aspects of marketing. Personal marketing, active advertising, sales promotions, public relations, international marketing, organizing and evaluating marketing effort, and ethical involvement. Bibliography lists 5 sources.
Filename: Petconv.wps