Aer Lingus Case Study
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This 24 page paper looks at the Irish airline Aer Lingus and considers it marketing and strategy. Written in five parts that paper examines how the company has managed to place customers first so effectively, how knowledge of their customers buying behaviours have helped with decision making processes, the use of customer perception in marketing, the value of relationship marketing and how this may be implemented at Aer Lingus. The bibliography cites 21 sources.
Filename: TEaerlingus.rtf

AEROSPACE INDUSTRY, MARKET FORCES AND TRENDS
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This 6-page paper focuses on trends and economics of the aerospace industry ,including competition and market structures of the industry. Bibliography lists 5 sources.
Filename: MTaeroin.rtf

Air Canada
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This 14 page paper examines Air Canada, which came out of bankruptcy in 2004. The paper performs a PEST analysis and a Porters Five Forces analysis and then looks at the resources of the company including a financial examination. The paper ends by considering the strategic fit based in the analyses already presented. The bibliography cites 18 sources.
Filename: TEaircanada.rtf

Air Cargo / Comparison
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An 8 page comparative analysis of the air cargo systems, present and future, in the U.S., Canada, Australia, Mexico and Hong Kong. The writer explores the problems facing each country, plans to mitigate, and barriers to mitigation. Bibliography lists 7 sources.
Filename: Cargo.wps

Air Crash Disaster Management
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This 10 page paper looks at how a plan to deal with a airplane cashing on landing could be developed with a scenario exercise to assess the effectiveness of the plans. The paper talks through the planning process with a timeline for the exercise and then considers how feedback can be given. The bibliography cites 3 sources.
Filename: TEaircrash.rtf

Air Force Policy on Tattoos, Brands and Body Piercing
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This is a 5 page paper discussing the new Air Force policy introduced in 1998. The U.S. Air Force introduced an interim change to their dress and personal appearance policy coded AFI 36-2903. The new code implemented new policy regarding tattoos and body piercing. Basically, the Air Force leadership strongly discourages members of the Air Force from tattooing, branding, or body piercing because of a number of factors which include health risks associated with these acts and the image they present worldwide and to the American population. Bibliography lists 3 sources.
Filename: TJAirFr1.rtf

Air New Zealand
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This 10 page paper examines the strategy of Air New Zealand. This airline company has had a difficult history, especially with the collapse and bankruptcy of Ansett. The paper uses Porters Five Forces model to examine the strategy and progress of the company and consider its position in the airline industry. The bibliography cites 11 sources.
Filename: TEAirNZ1.rtf

Air Pollution and the Aviation Industry
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This 9 page paper examines the problem of pollution from aircraft. The paper outlines what it is, how it is caused, the effect it has and the measures that have, or have not, been taken to reduce the problem. The bibliography cites 12 sources.
Filename: TEairpol.rtf

Air Transport of Hazardous Materials
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An 18 page paper discussing increasing regulation of air transport of hazardous materials, using primary lithium batteries and butane lighters as examples. Aviation authorities have moved to decrease risk in all areas, not only those appearing to be directly related to political pressures and the threat of terrorism. As hazardous materials are moved from one place to another and as manufacturing continues the trend of moving offshore, the movement of specific items becomes more frequent and therefore more open to accidents and transport-related problems. The current approach is to accept questionable items until it becomes apparent that these items should be transported by other means. The paper recommends that the government continue in this vein. Bibliography lists 22 sources.
Filename: KSairTranHazm.rtf